Kit vs Mailchimp
Kit's free plan goes much further for creators; Mailchimp suits very small lists that need its integrations.
Prices and features come from each vendor's own pages, last checked Oct 26, 2026. We haven't finished hands-on testing of Kit and Mailchimp yet, so this page compares published facts only. How we choose.
Side by side
| Kit | Mailchimp | |
|---|---|---|
| Starting price | From $33/mo billed yearly | From $13/mo |
| Free plan | Free up to 10,000 subscribers, 1 user, no automations or sequences | Free up to 250 contacts and 500 emails a month (250 a day) |
| Free trial | None listed | 14-day free trial on Essentials and Standard |
| Fees and limits | Price rises with subscriber count; only the 1,000-subscriber price is shown publicly. | Overage charges if you exceed contact or send limits on paid plans. |
| Best for | Creators selling newsletters, digital products or paid subscriptions | Small shops that want many integrations |
| Website | Visit Kit | Visit Mailchimp |
Which should you choose?
Choose Kit if
- You're building toward thousands of subscribers before paying
- You want to sell digital products or paid newsletters from your email tool
Choose Mailchimp if
- Your list will stay under 250 contacts for a while
- You rely on an integration that Mailchimp supports and others don't
The drawbacks to know
Kit
- Automations and email sequences require a paid plan
- Pricing above 1,000 subscribers isn't shown on the pricing page
Mailchimp
- Free plan caps at 250 contacts
- Promo prices last 12 months and the regular price isn't shown