Kit vs MailerLite
Kit wins on free-plan size; MailerLite wins on the cheapest way to get automations.
Prices and features come from each vendor's own pages, last checked Oct 26, 2026. We haven't finished hands-on testing of Kit and MailerLite yet, so this page compares published facts only. How we choose.
Side by side
| Kit | MailerLite | |
|---|---|---|
| Starting price | From $33/mo billed yearly | From $12/mo |
| Free plan | Free up to 10,000 subscribers, 1 user, no automations or sequences | Free up to 250 subscribers and 2,500 emails a month, 3 automations |
| Free trial | None listed | None listed |
| Fees and limits | Price rises with subscriber count; only the 1,000-subscriber price is shown publicly. | Price rises with subscriber count. |
| Best for | Creators selling newsletters, digital products or paid subscriptions | Solo businesses that want automations at a low starting price |
| Website | Visit Kit | Visit MailerLite |
Which should you choose?
Choose Kit if
- You want a large free plan (up to 10,000 subscribers)
- Selling digital products is central to your business
Choose MailerLite if
- You need automations now on a tight budget
- You'd like a simple website bundled with your email tool
The drawbacks to know
Kit
- Automations and email sequences require a paid plan
- Pricing above 1,000 subscribers isn't shown on the pricing page
MailerLite
- Free plan caps at 250 subscribers
- Sending locks if active subscribers exceed the free limit
Full pricing: Kit ยท MailerLite